Mock advertising campaign for Niagara Falls USA
As a team of four, we were tasked with creating three different advertising campaign concepts for Niagara Falls USA, where the goal was to encourage New York City residents to take a trip to Buffalo. My roles included project management, organizing team meetings, copywriting, presentation design, and collaborating on concept development.
My concept, “Reframe Your World,” takes the idea of frames existing in everyday scenarios New Yorkers would encounter and transforming them with visions of the falls.
Team Members
Jacob Petkovsky (White Water Wonder)
Isabel Ramsey (White Water Wonder)
Gillian Schyve (Feel the Rush)
