Nestlé Rebrand

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Rebranding campaign for Nestlé with a focus on clean ingredients, accessibility, and sustainability.

Image of hands scooping up a pile of cocoa beans from a larger pile in the background. There is a logo nestled among the handful of beans.
First teaser image
Image of a woman smiling biting into a chocolate bar. There is text that reads "Good, clean fun... starts with wholesome ingredients."
Second teaser image
Overhead view of cocoa beans and chocolate bars sprawled over a white table. There is text that reads "A Bar for All: When you look down the grocery store aisle, it can be tough to find the right products that fit all of your needs. That's why Nestle's new Simplicity Bar is an entirely inclusive chocolate bar that anyone can enjoy. With ethically sourced ingredients, the Simplicity Bar has more of what you love and less of what you don't. Free of peanuts, tree nuts, animal products, and genetically modified ingredients, so you can get back to enjoying the finer things without having to worry about what's lurking in your chocolate. So get out there, live your best life and live it to the fullest. Because joy should be simple. Now available at your local grocery store."
Magazine spread
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